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Founded in 2006 by Ruslan Kogan, Kogan.com is the largest online department store in Australia. Kogan sells thousands of products through its online shop. Kogan competes on price by selling electronics, groceries, home appliances direct to consumers through its online webshop. In 2006 Ruslan Kogan created a shop in his parent's garage and started with a website offering TVs assembled in China. In 2010 Kogan.com was expanded to the UK with a range of LED TVs and GPS units. Four years later Kogan began shipping products all around the world. Bypassing distributors, wholesalers, and retailers Kogan.com offers products by brands including Nikon, Samsung, Apple, Canon, Motorola and more at low prices.